7 Different Type Of Speech Introductions

Unless a speaker can interest his audience, his effort will be a failure. If your topic is not one of extraordinary interest, your listeners are likely to say to themselves, so what? Who cares? A speaker can quickly lose an audience if she or he doesn’t use the introduction to get their attention and clicking their interest in getting the initial attention of your audience is usually easy-even before you utter a single word. After you are introduced, turn to your audience and they will normally give you their attention. If they don’t, then patiently look towards the audience without saying a word. In a few moments all talking and physical commotion will stop. Your listeners will be attentive. You’ll be ready to start speaking. Keeping the attention of your audience once you start talking is more difficult. Here are some methods used most to keep them Interested.

#1: Relate the topic to the audience-

People pay attention to things that affect them directly if you can relate the topic your listeners they’re much more likely to be interested in it.

#2: State the importance of your topic-

Presumably you think your speech is important, tell your audience why they should think so too.

#3: Startle the audience.

One sure fire way to arouse interest quickly is to startle all your listeners with an arresting or intriguing statement. This technique is highly effective and easy to use just be sure the starling introduction relates directly to the subject of your speech.

#4: Arouse the curiosity of the audience-

People are curious. One way to draw them into your speech is with a series of statements that progressively whet their curiosity about the subject of the speech.

#5: Question the audience-

Asking a rhetorical question is another way to get your listeners thinking about your speech sometimes even a single question will do.

#6: Begin with the quotation-

Another way to arouse the interest of your audience is to start with an attention getting quotation. You might choose a quotation from Shakespeare or Confucius, from the bible or Talmud, from Shakespeare, song, or film.

#7: Tell a story-

We all enjoy stories-especially if they are provocative, dramatic, or suspenseful. To work well as instructions, they should also be clearly relevant to the main point of the speech. Used in this way, stories are perhaps the most effective way to begin a speech.

With this information you should be on your way to be writing some amazing intros. Good luck with your speeches!

Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Privacy Issues Surrounding Biometric Technology

The terrorist attacks on the World Trade Center have provoked in-depth discussion and study of existing security measures, their deficiencies, and how to enhance security to prevent similar terrorist attacks from occurring in the future. Biometric technology has risen to the top of the list as a possible solution. The government is not the only entity exploring biometric security systems. The financial services industry see biometrics as a way to curb identity theft. Biometrics are intrinsic physical characteristics used to identify individuals. The most commonly used biometric is fingerprints but others include, handprints, facial features, iris & retinal scans, and voice recognition.

Soon after 9/11 there were calls for the issuance of national ID cards containing biometric information on an RFID chip implanted on the card. The argument is that national ID cards will increase security by identifying individuals with their unique fingerprints which are much more difficult to counterfeit than standard photo ID cards. There is also a movement toward biometric passports. It looks like biometric passports are coming soon. National ID cards may follow.

Biometric identification is nothing new. Humans have been identifying other humans biometrically since the beginning of time. You recognize people you know by their facial features, their voice, and other biometric features. What’s new is introducing technology into the mix that compares a given biometric with a stored database of biometrics to verify the identity of an individual. An individual place their finger on a fingerprint scanner and the image is compared with the database to verify the person’s identity. Promising as it is, biometric technology has not been without hiccups but biometrics are advancing quickly and becoming more and more prevalent in security systems.

Fingerprints are the most commonly used biometric identifiers. The National Institute of Standards and Technology (NIST) conducted a study that showed single fingerprint biometric systems had a 98.6 percent accuracy rate. The accuracy rate rose to 99.6 percent when 2 fingerprints were used and an almost perfect 99.9 percent when 4 or more fingerprints were used. The study results show that biometric identification is nearly perfect which is not surprising given the uniqueness of human fingerprints.

The US-VISIT program, which is an acronym for United States Visitor & Immigrant Status Indicator Technology, currently requires foreign visitors to the US to present a biometric passport containing 2 fingerprints and a digital photo for identification purposes before being granted admission to the U.S. Of course the biometrics are compared against a vast network of government databases full of known and suspected terrorists and other criminals.

On the surface biometric technology may sound like a panacea but it’s use has raised significant privacy concerns that need to be addressed. Here are six major privacy concerns: storage, vulnerability, confidence, authenticity, linking, and ubiquity.

Critics wonder how the data will be stored and how vulnerable it will be to theft or abuse. Confidence issues center around the implications of false positives and false negatives. Can the biometric data be used to link to other information about the individual such as marital status, religion, employment status, etc.? And finally ubiquity. What are the implications of leaving electronic “bread crumbs” to mark a trail detailing every movement an individual makes?

Until these issues are addressed, privacy advocates will lead a charge to resist biometric technology claiming it as a way for the government to assume a “Big Brother” type of rule as described in George Orwell’s novel 1984. But protest as they may, it’s likely national security concerns and the ability of biometric systems to enhance the security of US border and possibly prevent another major terrorist attack will win out over privacy concerns.

Online Education More Attractive

All over the world, the numbers of people in school at the different levels takes pyramidal shape. There are huge numbers at the elementary, but as they progress, the numbers decrease, leaving just a few in higher education. In the United States, some 65 million students were expected to enroll from K to K12 in the fall of 2015. In the same period, it was expected that 20.2 million would be attending Colleges and Universities. It is estimated that 25% of fresh high school students in the U.S.A are not able to graduate. For fresh students who enter colleges or universities 1 out of 3 are likely not make it to second year. This dropout out rate hinders national development, because many people do not receive the full training they need to be functional in society. National development would be hugely fostered, if more adults receive education, in order that they become functional in society.

I am not saying that all adults who were not fully educated are not playing important roles in society. There are very prominent individuals in society who dropped out of school at some level. Bill Gate, Mark Zuckerberg, Oprah Winfrey, for example, at some point dropped out of school. Though this list is not exhaustive, the number of people who dropped out of school or decided not to gain higher education and yet became successful are relatively few. For the majority who dropped out or discontinued education, and could not become successful in their careers, it was because they lacked the knowledge they needed to develop their potential. If you check the history of those who in spite of dropping out or discontinuing schooling have become successful, you would find that appeared to have found their life’s purpose and so pursued those goals and, more importantly, they received some kind of education later.

Education as we all know is a life-long activity. At any point in time, whether you dropped out of school or got honors at your graduation, you would need education. The school dropout who has found himself a vocation or gained employment needs education so he/she can be more productive, the dropout who has realized the need to school but has ‘grown past school going age’ and desires to school obviously needs education, managers as well as employees need further education in order to keep pace with today’s rapidly changing world and gain increased wages and status respectively. Somehow, the traditional education dependent society we have created for ourselves and considers the ‘best’, limits our quest for continuing education. For many people, formal education ended the day they dropped out or graduated from High School, College or University, even though, technology makes it possible for us to sit in our houses and still get quality education.

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When technology – computers and internet connectivity – replaced physical classrooms and made it possible to study by distance in real time, it appeared the issue of continuous education for everyone, including the dropout and the working class have been solved. It appeared, and still does, that now the teacher need not leave his students, apply for study-leave or leave of absence to pursue further education. It appeared the fifty-year-old woman who dropped out of school several years ago could now school from home and it appeared the father could learn what his daughter is learning at College using the same device he uses to call her. That is what it appeared. Those who dropped out of school due to issues of finance and have not since had a breakthrough would not benefit, and those who have the money would not want to put their money into a certificate employers and academicians alike would frown upon. So little appear to have changed for these two groups of people, though online Colleges and Universities abound.

Two prime issues are to blame. First, online education is too expensive for the target group of learners and second, there is the perception that online Colleges and Universities do not provide holistic education like the traditional Colleges and Universities. As indicated by Ed Vosganian – founder and CEO of College Funding 123, the cost of on-campus University for undergraduate is estimated at 42,000 dollars while for the same group it cost around 21,000 dollars for online universities. By comparison we would say that it cost far less to study via online. But we need not lose sight of those who mostly enroll in online University. It is those in the middle and lower classes who opt for online universities. They include; the employee who has sacrificed pleasure for higher qualification in return for better wages, the unemployed who wants to gain employable skills, the dropout who wants to get back to school in the hope that there will be a brighter future, and the people living in the remote part of the world, especially in the developing world, who don’t even have the money to pay fees and so would have to learn and work simultaneously. To these 21,000 dollars is money so huge, it is very difficult to raise. There are people of the higher income class who enroll in online universities, but online learning is not popular among these due to low prestige and the myths associated with online education. The online institutions will tell you, they would not put anything on your certificate to show that you received a non-traditional education. This kind of advert speaks of how society values online education. Online education is considered a cheap way of getting ‘watered down’ education. Online Colleges and Universities were until recently considered diploma mills. This perception still exists, though empirical evidence tells us there is no disparity in quality of students from traditional Colleges and Universities on one hand and online Colleges and Universities on the other. The online Universities and Colleges are doing their best to make online learning prestigious and bring down study cost, but they cannot do it alone. With government intervention online learning can become prestigious and lower and middle class friendly.

Government should provide a national framework for online education, subsidize accreditation, and grant scholarships and student loans for students in online Colleges and Universities. A national framework to guide the operations of all online colleges and universities should be instituted by the state, through the Department of Education or the relevant government agency. This framework, which would be descriptive and not prescriptive in nature would describe, for example, the minimum courses to be taken at a given level, and the general mode of operation of online universities and colleges without prescribing specific courses or mode of operation. Accreditation is not just laborious for online Colleges and Universities; it is also expensive. This cost is passed to students, souring up program fees. If the government decides to absorb half the cost of accreditation, though there is no guarantee the program fees will be halved, the program fee would be reduced somehow. Lastly, most of the students who opt for online colleges and universities do not receive scholarships and student loans from the state. Those who receive something do not get huge scholarships and student loans like their counterparts in traditional Colleges and Universities. Government should make scholarships and students loans available to students of online Colleges and Universities just as it does for students in traditional Colleges and Universities.